Why and How to create Branded Content

Branded content - content marketing

Advertising has been the most preferred and important medium of selling products. It has evolved and adapted to the new technologies & communication medium over the period of time.

But in recent times marketers, especially digital marketers are finding it hard to reach and communicate to the target audience in an effective way with traditional advertising.… continue reading...

01. April 2018 by Amit Gupta
Categories: Branded Content | Tags: , , | Leave a comment

7 Management lessons from Games of Throne

Game of Thronesa TV show on HBO based on based on the book series “A Song of Ice and Fire” by George R. R. Martin has captured the imaginations of millions across the globe.

Here are few lessons in business management & strategy, I interpreted and tried to adopt in real corporate life, from some of the most memorable quotes by the characters in Game of Thrones.… continue reading...

29. October 2017 by Amit Gupta
Categories: startup | Tags: , , , , | 1 comment

Uber Tujhe Mujhpe Bharosa Nai Kya

Uber insufficient funds to take ride

Dear Uber,

Thanks for bringing the comfort (well, at-least the cost advantage) of shared ride in our lives. Your payment integration with PayTM has also taken care of “Khulle paise nahin hai” and obviously a big support to cashless economy.

I also love to pay for transactions transactions and have my PayTM wallet linked.… continue reading...

09. September 2017 by Amit Gupta
Categories: Internet & Mobile, Travel & living | Tags: , , | Leave a comment

Coolest co-working space in gurgaon

Few days back, I met Aditya my mentor, friend & guide for more than a decade, for a very special reason.

Before I reveal it to you, just think of Google, Facebook, Microsoft and what is the first thing that come to your mind.… continue reading...

30. March 2017 by Amit Gupta
Categories: Internet & Mobile, startup | Tags: , , , | 2 comments

“Remember to Forgot” on Login Screen -Vistara Mobile App

Hey Vistara, I am all ready to fly the new feeling. Downloaded the Vistara App from play store for web check-in or should I say App Check-in.

I failed at the first step. I have no clue on the username / Pin combination.… continue reading...

05. September 2016 by Amit Gupta
Categories: Internet & Mobile, Mobile Apps, Travel & living | Tags: , , | Leave a comment

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