Category Archives for Marketing & advertising

no expert comments, just few observations.

Signs of India

You will be back . we guarantee it just above the return policy 🙂 continue reading...

11. July 2011 by Amit Gupta
Categories: Marketing & advertising | Tags: , | Leave a comment

What is QR code

There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year.

So what is QR code ?

By definition its Quick Response Code and look like a square bar code.… continue reading...

27. April 2011 by Amit Gupta
Categories: Advertisement, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Jeff Bezos about Amazon and Zappos

“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being ‘obsessed on customers’.

Source : Youtubecontinue reading...

06. August 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, startup | Tags: , , , , , | Leave a comment

Safeguard your SIM card against misuse

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).

The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice.… continue reading...

10. July 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Grow Red Tail with Dabur India

I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. continue reading...

26. May 2009 by Amit Gupta
Categories: Marketing & advertising | Tags: , , , | Leave a comment

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