Signs of India
You will be back . we guarantee it just above the return policy 
What is QR code
There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year.
So what is QR code ?
By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to list, display text, image or open a webpage by connecting to mobile web. 
All mobile platform supports QR code by native applications or multiple free application available. Blackberry has build in a complete campaign around QR code. Ease of adding contact to BB messenger. I love the concept and ad.
Fast Tube by Casper
But the QR code can be used for more interesting use. Few examples :
1. Talking Resume (Combination of print resume and QR code redirecting to youtube ) . Watch the creative way to use QR codes on a intern resume. www.victorpetit.fr (Sup de Pub Student, Lyon, France).
2 . Profile Photo on Social Profiles (Business promotion by @mayank)
3. Link to download applications (Android Market ) – One click Download
Android market offers one click download to almost all applications. The same code can also be extended to print and online campaigns. Check out the QR code for Facebook app
And many more ….
Interestingly term QR code itself is a registered trade mark of Denso Wave Incorporated and Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them. Kudos
One last thing and most important thing. How to get a bar code for you ?
QR Code for http://amitguptaz.com
There are ample of online QR Code generator which offer this service for FREE.
a) http://www.qrstuff.com/ Customize the foreground color of the QR code and get a printable code. The site also give option to get QR code on various products like mugs, t-shirts etc.
b) http://www.quikqr.com : Simple interface with option to create a QR code for a webpage
Go ahead get a QR code for yourself.
Update : A mailer today suggest one more utility
Jeff Bezos about Amazon and Zappos
“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of being ‘obsessed on customers’.
Source : Youtube
Tags: amazon, customers, internet, Jeff Bezos, online, zapposSafeguard your SIM card against misuse
There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).
The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have I managed this. Follow these simple rules to avoid telemarketing calls.
‘Amit Gupta : With the amount of free numbers offered by Idea cellular. It seems I can run a telephone exchange.Tell them I am happy in my job’ via my facebook and twitter update.
On other hand, marketing team is generating demand for new sim card in very innovative way. My latest bill from Vodafone displayed the ‘SMART’ way of safeguarding sim cards in 3 easy steps (This is the most prominent and colorful element on the page).
1) Go to nearest Store
2) Break the card in two
3) Hand it over to store employee
and then what…get a new sim card or connection 
Can’t believe what is the message Vodafone is trying to deliver with this creative. I found this message very confusing and misplaced.
Grow Red Tail with Dabur India
I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. It is for child growth or growing tail for your child
Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ to appeal to the loyal base and cash on the recall value.
They have done similar excersice for ‘डाबर लाल दंत मंजन’ when it was launched as as a paste variant ‘Dabur Red toothpaste’.
My nephew voted today
This election season all the non-pappu population on country got their figure marked and proved that common men (no offence to all the women out there) has the ultimate say in democracy.
Today is the day for generation next to go out get the mark. I am proud of my nephew (Kavya), he voted for the right choice – Polio Drops.
Kavya proudly showing his marked fingure
Thanks to the well-coordinated government campaign ‘Pulse Polio‘ to eradicate polio out of our country, there has been significant drop in the polio cases in last decade. Though goverment is doing its own bit but the success of the programm depends on the participation by the parents.
Won’t you move few steps, so that your child can walk for life ?
Tags: health, parenting, Polio, polio dropsConfession – Love you Maggi
Oh man … It’s 25 years or Silver Jubilee of our first meeting. I still remember the day when you entered my life. We met at my school. You wore bright yellow with strokes of red. And on our very first date, I brought you to my home to meet mom (It wasn’t infatuation, I can say now). Mom actually likes you…
And It was love at first bite…I am mad about you till this date. I love all your makeover and well…most of the flavors. You remember you got me gift on our every 5th date. I still have some of them with me (still hidden from my wife).
But for the first time I am sharing this story and some of your gifts with the world, Hope you would love it equally.
All you MAGGI lovers visit http://meandmeri.in and share you lovely moments spends with her.
Tags: Amit, Food, Maggi, Marketing & advertising, nestle
The Seagate FreeAgent and I Contest
There is a interesting contest running on Indian Blog and new Media Society http://ibnms.com/2009/03/03/seagate-contest/#more-31 .
The Contest
You have to write a blog entry on the following topic: Seagate FreeAgent Family and I: What would be the most creative use I could put it to if I had one? And what would I expect from Seagate’s storage solutions that will enhance my content management experience?
So here are my thoughts on the use of Seagate FreeAgent external storage drive (This is my wishlist).
I am looking for “my space” to be myself and do what I want to do and be what I want to be. For my kind of space there should be no boundries and limitations to the imagination and the performance. My space should be like open to the world like me. It should be able to handshake with everyone and adabtable to available technologies. Should grow and learn with me and my requirements (upgradable software and intelligence). It should be with me and move with me like my shadow (nice, compact and portable).
Now what would I do with if all of the above come true:
It would be nice to have only computer screens (laptop and desktop) and a place to plug and play your own drive. So there would be no dependency and boundries of sytems and places. So everyone can just move around freely and still carry one’s own world with them
About Amit Gupta
Creative Commons License
My blog amitguptaz is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
An internet Product Manager by profession and entreprenuer by heart. At work I am manages all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
