Amit Gupta

Why do customer buy our products ?

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

Obviously C, customers buys our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments  where the customer feels delighted.

The delight come from the “experiences ” we give to the customers and not the product. The experience at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

 These experience are used to sell products also. One sch beautiful example is “Reliance Mobile” . Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience. The storyline is set in a backdrop of temples in highrise himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grandmom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience.

 Kab aayega ranjan aur mano ka baap ! there is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discoved who is “mano-ranjan ka baap”

Hilarious and simply brilliant is how I would describe latest commercial of DLF - Indian Premier League.  Amazing story line and execution to the perfection.

I just come across an Interesting email doing rounds.

Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you: 

1 After the telemarketer finishes speaking, ask him/her to marry you. 

2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back. 

3 Ask them to repeat everything they say, several times. 

4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speaker phone while you continue to eat at your leisure. Smack your food loudly and continue with your dinner conversation. 

5 Tell them that all business goes through your agent, and hand the phone to your five year old child. 

6 Tell them you are hard of hearing and that they need to speak up…. louder… louder… louder! 

7 If they start out with, “How are you today?”, say “I’m so glad you asked, because no one these days seems to care, and I have all these problems………….” 

8 Tell them to speak very slowly because you want to write every word down. 

9 Cry out in surprise, “Helen, is that you? I’ve been hoping you’d call! How is the family?” When they insist they are not Helen, tell them to stop joking. This works especially well if the telemarketer is really MALE. 

10 Tell the ICICI call centre guy to call on your office number - and give him the HSBC call centre number. 

TRY THEM OUT…