Category Archives for Marketing & advertising

no expert comments, just few observations.

Why and How to create Branded Content

Advertising has been the most preferred and important medium of selling products. It has evolved and adapted to the new technologies & communication medium over the period of time.

But in recent times marketers, especially digital marketers are finding it hard to reach and communicate to the target audience in an effective way with traditional advertising.… continue reading...

01. April 2018 by Amit Gupta
Categories: Branded Content | Tags: , , | Leave a comment

Signs of India

You will be back . we guarantee it just above the return policy 🙂 continue reading...

11. July 2011 by Amit Gupta
Categories: Marketing & advertising | Tags: , | Leave a comment

What is QR code

There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year.

So what is QR code ?

By definition its Quick Response Code and look like a square bar code.… continue reading...

27. April 2011 by Amit Gupta
Categories: Advertisement, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Jeff Bezos about Amazon and Zappos

“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being ‘obsessed on customers’.

Source : Youtubecontinue reading...

06. August 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, startup | Tags: , , , , , | Leave a comment

Safeguard your SIM card against misuse

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).

The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice.… continue reading...

10. July 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, Mobile | Tags: , , , | 3 comments

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