"You will be back . we guarantee it " - Just above the return policy :)
Marketing & advertising
no expert comments, just few observations.
What is QR code
There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year. So what is QR code ? By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to list, display text, image or open a webpage by connecting to mobile web. All mobile platform supports QR code by native applications or multiple free...
Jeff Bezos about Amazon and Zappos
“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of being ‘obsessed on customers’. Source : Youtube
Safeguard your SIM card against misuse
There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU). The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have I managed this. Follow these simple rules to avoid...
Grow Red Tail with Dabur India
I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. It is for child growth or growing tail for your child Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ to appeal to the loyal base and cash on the recall value. They have done similar excersice for ‘डाबर लाल दंत मंजन’ when it was...
My nephew voted today
This election season all the non-pappu population on country got their figure marked and proved that common men (no offence to all the women out there) has the ultimate say in democracy. Today is the day for generation next to go out get the mark. I am proud of my nephew (Kavya), he voted for the right choice – Polio Drops. Kavya proudly showing his marked fingure Thanks to the well-coordinated government campaign ‘Pulse Polio‘ to eradicate polio out of our country, there has been significant drop in the polio cases in last decade. Though goverment...
Confession – Love you Maggi
Oh man … It’s 25 years or Silver Jubilee of our first meeting. I still remember the day when you entered my life. We met at my school. You wore bright yellow with strokes of red. And on our very first date, I brought you to my home to meet mom (It wasn’t infatuation, I can say now). Mom actually likes you… And It was love at first bite…I am mad about you till this date. I love all your makeover and well…most of the flavors. You remember you got me gift on our every 5th date. I still...
The Seagate FreeAgent and I Contest
There is a interesting contest running on Indian Blog and new Media Society http://ibnms.com/2009/03/03/seagate-contest/#more-31 . The Contest You have to write a blog entry on the following topic: Seagate FreeAgent Family and I: What would be the most creative use I could put it to if I had one? And what would I expect from Seagate’s storage solutions that will enhance my content management experience? So here are my thoughts on the use of Seagate FreeAgent external storage drive (This is my wishlist). I am looking for “my space” to be myself and do what I want to do and...
About Amit Gupta
An internet Product Manager by profession and entreprenuer by heart. At work I am manages all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
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