Category Archives for Marketing & advertising

no expert comments, just few observations.

Signs of India

Signs of india

“You will be back . we guarantee it ” – Just above the return policy 🙂
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11. July 2011 by Amit Gupta
Categories: Marketing & advertising | Tags: , | Leave a comment

What is QR code

qr code as business card

There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year. So what is QR code ? By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to … Continue reading

27. April 2011 by Amit Gupta
Categories: Advertisement, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Jeff Bezos about Amazon and Zappos

customer service

“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being ‘obsessed on customers’. Source : Youtube

06. August 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, startup | Tags: , , , , , | Leave a comment

Safeguard your SIM card against misuse

vodafone

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU). The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My … Continue reading

10. July 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Grow Red Tail with Dabur India

dabur

I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents.  It is for child growth or growing tail for your child 🙂 Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ … Continue reading

26. May 2009 by Amit Gupta
Categories: Marketing & advertising | Tags: , , , | Leave a comment

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