“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being ‘obsessed on customers’.

Source : Youtube
document.getElementById(“post-576-blankimage”).onload();

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).
The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have …

I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents.  It is for child growth or growing tail for your child
Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ to appeal to the loyal base and cash on the recall value.
They have …

This election season all the non-pappu population on country got their figure marked and proved that common men (no offence to all the women out there) has the ultimate say in democracy.
 
Today is the day for generation next to go out get the mark. I am proud of my nephew (Kavya), he voted for the right choice – Polio Drops.
 
 
Kavya proudly showing his marked fingure
Thanks to the well-coordinated government campaign ‘Pulse Polio‘ to eradicate polio out of our country, there has been significant drop in the polio cases …

Oh man … It’s 25 years or Silver Jubilee of our first meeting. I still remember the day when you entered my life. We met at my school. You wore bright yellow with strokes of red. And on our very first date, I brought you to my home to meet mom (It wasn’t infatuation, I can say now). Mom actually likes you…
And It was love at first bite…I am mad about you till this date. I love all your makeover and well…most of the flavors. You remember you got me …

There is a interesting contest running on Indian Blog and new Media Society http://ibnms.com/2009/03/03/seagate-contest/#more-31 .
The Contest
You have to write a blog entry on the following topic: Seagate FreeAgent Family and I: What would be the most creative use I could put it to if I had one? And what would I expect from Seagate’s storage solutions that will enhance my content management experience?
So here are my thoughts on the use of Seagate FreeAgent external storage drive (This is my wishlist).
I am looking for “my space” to be myself and do …

Cost Per Click better known as CPC advertising is one of the most popular ROI (return on Investment) driven model in online world. Google has build in a complete empire revolving around this model.
This model provides a win-win situation to publishers (websites), ad-networks (like Google, Komli etc) and advertisers (sellers). Advertisers pays to the ad-networks only when a visitor (prospective buyer) clicks on the advertisement (thereby presumed he expresses interest in the advertiser’s services) on the publisher’s website. Thereby justifying the advertising cost as paid by the advertisers. On the …

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.
Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service. 

 
 Can’t ad agencies treat customers in a better way ???
document.getElementById(“post-120-blankimage”).onload();

Why do customer buy our products?
 
a) We feel your product is the latest.
b) We have a best marketing plan.
c) We have the best solution for the customer need.
 
Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.
 
The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers …

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.
 
There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.
 
Catch this throughout the telecast of IPL. As of now check this out :

document.getElementById(“post-75-blankimage”).onload();