Category Archives for Advertisement

What is QR code

qr code as business card

There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year. So what is QR code ? By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to … Continue reading

27. April 2011 by Amit Gupta
Categories: Advertisement, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Are Customers Sitting Duck

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers. Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service.    … Continue reading

29. August 2008 by Amit Gupta
Categories: Advertisement, Marketing & advertising | Tags: , , | Leave a comment

Why do customer buy our products

Why do customer buy our products?   a) We feel your product is the latest. b) We have a best marketing plan. c) We have the best solution for the customer need.   Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer … Continue reading

27. July 2008 by Amit Gupta
Categories: Advertisement, Marketing & advertising | Tags: , , | 1 comment

Makaan.com TV Commercial

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.   There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.   Catch this throughout the telecast of IPL. As of now check … Continue reading

18. April 2008 by Amit Gupta
Categories: Advertisement, Internet & Mobile, Makaan.com, Marketing & advertising | Tags: , , , , , , | 1 comment

IPL – Kab Aayega Baap !!!

 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”   Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one … Continue reading

07. April 2008 by Amit Gupta
Categories: Advertisement, Cricket, Marketing & advertising | Tags: , , , | Leave a comment