Thoughts @ Amit Gupta

What is QR code

There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year.

So what is QR code ?

By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to list, display  text, image or open a webpage by connecting to mobile web. 

All mobile platform supports QR code by native applications or  multiple free application available. Blackberry has build in a complete campaign around QR code. Ease  of adding contact to BB messenger. I love the concept and ad.

Fast Tube by Casper

But the QR code can be used for more interesting use. Few examples :

1.  Talking Resume (Combination of print resume and QR code redirecting to youtube ) . Watch the  creative way to use QR codes on a intern resume. www.victorpetit.fr (Sup de Pub Student, Lyon, France).

2 . Profile Photo on Social Profiles (Business promotion by @mayank)

3. Link to download applications (Android Market ) – One click Download

Android market offers one click download to almost all applications. The same code can also be extended to print and online campaigns. Check out the QR code for Facebook app

And many more ….

Interestingly term QR code itself is a registered trade mark of Denso Wave Incorporated and Denso Wave owns the patent rights on QR codes, but has chosen not to exercise them. Kudos

One last thing and most important thing. How to get a bar code for you ?

QR Code for http://amitguptaz.com

There are ample of online QR Code generator which offer this service for FREE.

a) http://www.qrstuff.com/   Customize the foreground color of the QR code and get a printable code. The site also give option to get QR code on various products like mugs, t-shirts etc.

b) http://www.quikqr.com : Simple interface with option to create a QR code for a webpage

Go ahead get a QR code for yourself.

Update : A mailer today suggest one more utility

Tags: internet, Marketing & advertising, Mobile, QR code

Are Customers Sitting Duck

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.

Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service. 

 

 Can’t ad agencies treat customers in a better way ???

Tags: Advertising, customers, Tata Sky

Why do customer buy our products

Why do customer buy our products?

 

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

 

Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.

 

The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

 

These experiences are used to sell products also. One such beautiful example is recent advertisement of “Reliance Mobile”. Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience.

 

The storyline is set in a backdrop of temples in high-rise Himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grand mom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience. And emotions sell well in India.

Tags: Advertisement, Makaan, Reliance

Makaan.com TV Commercial

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.

 

There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.

 

Catch this throughout the telecast of IPL. As of now check this out :

Tags: Cricket, IPL, Makaan.com, Makaan.com TVC, Property, Real estate, Television

IPL – Kab Aayega Baap !!!

 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”

 

Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.

 

The tempo was build over a period of time and viewers’ curiosity was raised to a level that it becomes a talking point among them. Everyone wanted to know “Kaun hai bachcho ka baap”.

 

Hope the IPL itself also turns out to be equally exciting.

Tags: Advertisement, Cricket, India Insight & Beyond, IPL