Thoughts @ Amit Gupta is a blog by Amit Gupta on india, internet , mobile, marketing and life in general. » Advertisement

Are Customers Sitting Duck

Amit Gupta — Fri, 29 Aug 2008 07:16:04 +0000

The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.

Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service.

Can’t ad agencies treat customers in a better way ???

Why do customer buy our products

Amit Gupta — Sun, 27 Jul 2008 09:36:45 +0000

Why do customer buy our products?

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.

The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

These experiences are used to sell products also. One such beautiful example is recent advertisement of “Reliance Mobile”. Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience.

The storyline is set in a backdrop of temples in high-rise Himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grand mom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience. And emotions sell well in India.

Makaan.com TV Commercial

Amit Gupta — Fri, 18 Apr 2008 16:43:18 +0000

After 7 months of launch makaan.com has come out with a TVC. And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.

There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor. This commercial has a very peppy and hummable background score.

Catch this throughout the telecast of IPL. As of now check this out :

IPL – Kab Aayega Baap !!!

Amit Gupta — Mon, 07 Apr 2008 17:59:31 +0000

Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”

Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League. Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.

The tempo was build over a period of time and viewers’ curiosity was raised to a level that it becomes a talking point among them. Everyone wanted to know “Kaun hai bachcho ka baap”.

Hope the IPL itself also turns out to be equally exciting.