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Articles in the Marketing & advertising Category

Advertisement, Cricket, Marketing & advertising »

[7 Apr 2008 | No Comment | 7 views]

 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”
 
Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.
 
The tempo …

Internet & Mobile, Marketing & advertising »

[29 Mar 2008 | One Comment | 31 views]
How to stop telemarketing calls

I just come across an Interesting email doing rounds.

Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you: 
 
1 After the telemarketer finishes speaking, ask him/her to marry you. 
 
2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back. 
 
3 Ask them to repeat everything they say, several times. 
 
4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speakerphone while you continue to …

India Insight & Beyond, Marketing & advertising »

[8 Mar 2008 | No Comment | 4 views]

Every child has heard this umpteen times. Every time there is a guest parents insist child to recite a poem or sing a song. A latest song hummed by the child makes parents proud of their child’s talent. Child gets rewarded through lots of praises. Now the stage has grown and children perform in front of live and TV audience. Various talent hunt shows has make this bigger than ever and the rewards has grown too. Few days back , one such show held a finale at where contestants …

Marketing & advertising, Me , my family & life, Travel & living »

[8 Mar 2008 | No Comment | 17 views]

India has evolved and so does Indian. Hey, I am talking about Indian, the state owned domestic airlines. I was scheduled to fly today morning to Mumbai by 8:00AM flight. As expected the flight was delayed (Still waiting for the final departure time to be announced, As I am writing this at airport).
 
This has now become a standard and not the exception for all airlines to delay departures. But I was talking about something else.
 
I got an unexpected call at 5:45 in morning. This was from call center of the …

India Insight & Beyond, Marketing & advertising »

[27 Feb 2008 | No Comment | 2 views]

Reliance by virtue of its name generate confidence. And Ambani’s has done unthinkable to keep the flag flying high for these years. I may not understand the depth of share market but this is my take on reliance as an consumer.
People has shown immense faith in the Reliance Power IPO and oversubscribed it as expected. The issue bombed on the day of listing and thousands have burned thier fingures. And then came the unexpected announcement of Bonus shares. And now talks of buy back of shares.
Hatoff to Mr Anil Ambani . …