Marketing & advertising

no expert comments, just few observations.

Abuse of Cost Per Click (CPC) Marketing?

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Abuse of Cost Per Click (CPC) Marketing?

Cost Per Click better known as CPC advertising is one of the most popular ROI (return on Investment) driven model in online world. Google has build in a complete empire revolving around this model. This model provides a win-win situation to publishers (websites), ad-networks (like Google, Komli etc) and advertisers (sellers). Advertisers pays to the ad-networks only when a visitor (prospective buyer) clicks on the advertisement (thereby presumed he expresses interest in the advertiser’s services) on the publisher’s website. Thereby justifying the advertising cost as paid by the advertisers. On the same hand ad-networks are in position to calculate...

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Are Customers Sitting Duck

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Are Customers Sitting Duck

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers. Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service.     Can’t ad agencies treat customers in a better way ???

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Why do customer buy our products

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Why do customer buy our products?   a) We feel your product is the latest. b) We have a best marketing plan. c) We have the best solution for the customer need.   Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.   The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at...

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Makaan.com TV Commercial

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After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.   There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.   Catch this throughout the telecast of IPL. As of now check this out :

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IPL – Kab Aayega Baap !!!

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 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”   Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.   The tempo was build over a period of...

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How to stop telemarketing calls

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How to stop telemarketing calls

I just come across an Interesting email doing rounds. Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you:    1 After the telemarketer finishes speaking, ask him/her to marry you.    2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back.    3 Ask them to repeat everything they say, several times.    4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speakerphone while you continue to...

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Talent Search 2.0

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Every child has heard this umpteen times. Every time there is a guest parents insist child to recite a poem or sing a song. A latest song hummed by the child makes parents proud of their child’s talent. Child gets rewarded through lots of praises. Now the stage has grown and children perform in front of live and TV audience. Various talent hunt shows has make this bigger than ever and the rewards has grown too. Few days back , one such show held a finale at where contestants performed and whole nation seemed to vote for them. The...

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Indian Redifined

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India has evolved and so does Indian. Hey, I am talking about Indian, the state owned domestic airlines. I was scheduled to fly today morning to Mumbai by 8:00AM flight. As expected the flight was delayed (Still waiting for the final departure time to be announced, As I am writing this at airport).   This has now become a standard and not the exception for all airlines to delay departures. But I was talking about something else.   I got an unexpected call at 5:45 in morning. This was from call center of the airlines announcing the delay of...

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