Comments on: Abuse of Cost Per Click (CPC) Marketing? http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/ thoughts @ amit gupta! Wed, 01 Sep 2010 02:40:24 +0000 hourly 1 http://wordpress.org/?v=abc By: Amit Gupta http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/comment-page-1/#comment-396 Amit Gupta Fri, 20 Mar 2009 16:50:36 +0000 http://amitguptaz.com/google/abuse-of-cost-per-click-cpc-marketing/#comment-396 @Pushkar Thanks for the feedback. The ads are created to get the responses so chances that the number given is fictitious are minimal but this would be for commercial use for sure. The point is people can reach the advertiser without the publishers or ad network making any money. btw you were very true about the font-size. I have reduced the font size @Pushkar Thanks for the feedback.

The ads are created to get the responses so chances that the number given is fictitious are minimal but this would be for commercial use for sure. The point is people can reach the advertiser without the publishers or ad network making any money.

btw you were very true about the font-size. I have reduced the font size

]]> By: Pushkar http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/comment-page-1/#comment-395 Pushkar Fri, 20 Mar 2009 16:29:51 +0000 http://amitguptaz.com/google/abuse-of-cost-per-click-cpc-marketing/#comment-395 As you said some are playing the spoilsport, agree with you in the first case as the contact details or personals are displayed & they maybe enough that a client would want to know. But in the 2nd case its different since Skype is a calling application. The name & number displayed in the ad maybe fictitious or commercial. And any ways that Mike ( a stranger) will not be the one people will be calling so that number is irrelevant. Don't you think the font size used in post is a bit high, smaller size could do? As you said some are playing the spoilsport, agree with you in the first case as the contact details or personals are displayed & they maybe enough that a client would want to know.
But in the 2nd case its different since Skype is a calling application. The name & number displayed in the ad maybe fictitious or commercial. And any ways that Mike ( a stranger) will not be the one people will be calling so that number is irrelevant.

Don’t you think the font size used in post is a bit high, smaller size could do?

]]> By: Ankur Banerjee http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/comment-page-1/#comment-383 Ankur Banerjee Tue, 17 Mar 2009 16:35:01 +0000 http://amitguptaz.com/google/abuse-of-cost-per-click-cpc-marketing/#comment-383 Google can check for 9/10 digit numbers in ad descriptions and reject them. Simple solution. Google can check for 9/10 digit numbers in ad descriptions and reject them. Simple solution.

]]> By: Amit Gupta http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/comment-page-1/#comment-382 Amit Gupta Tue, 17 Mar 2009 15:01:09 +0000 http://amitguptaz.com/google/abuse-of-cost-per-click-cpc-marketing/#comment-382 @Ankur I was tring to highlight the issue of disturbing the ecosystem and breach of trust. Visitors may or may not click the link but the number is given upfront with the intention of reaching the prospects. Once everyone starts doing same ads will end up as directory (am I streching a bit too far...maybe) also, as a natural human instinct we like to hear from the human voices (so very true for all the customer care calls also where we eventually regret to speaking to a exec.) rather than scrolling and going through multiple pages. So displayed number may actually work as a deterrant to click. @Ankur I was tring to highlight the issue of disturbing the ecosystem and breach of trust. Visitors may or may not click the link but the number is given upfront with the intention of reaching the prospects. Once everyone starts doing same ads will end up as directory (am I streching a bit too far…maybe)

also, as a natural human instinct we like to hear from the human voices (so very true for all the customer care calls also where we eventually regret to speaking to a exec.) rather than scrolling and going through multiple pages. So displayed number may actually work as a deterrant to click.

]]> By: Ankur Banerjee http://amitguptaz.com/internet-mobile/google/abuse-of-cost-per-click-cpc-marketing/comment-page-1/#comment-380 Ankur Banerjee Tue, 17 Mar 2009 09:31:00 +0000 http://amitguptaz.com/google/abuse-of-cost-per-click-cpc-marketing/#comment-380 I think people would still want to click through and find out more about whatever's being advertised before calling any person. Google text ads are very brief and I don't think people would want to 'waste' time calling an advertiser without clicking through to the ad and finding out more. I think people would still want to click through and find out more about whatever’s being advertised before calling any person. Google text ads are very brief and I don’t think people would want to ‘waste’ time calling an advertiser without clicking through to the ad and finding out more.

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