Safeguard your SIM card against misuse

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).

The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have I managed this. Follow these simple rules to avoid telemarketing calls.    

‘Amit Gupta : With the amount of free numbers offered by Idea cellular. It seems I can run a telephone exchange.Tell them I am happy in my job’     via my facebook and twitter update.

vodafoneOn other hand, marketing team is generating demand for new sim card in very innovative way. My latest bill from Vodafone displayed the  ‘SMART’ way of safeguarding sim cards in 3 easy steps (This is the most prominent and colorful element on the page).

1) Go to nearest Store
2) Break the card in two
3) Hand it over to store employee

and then what…get a new sim card or connection 😉 Can’t believe what is the message Vodafone is trying to deliver with this creative.  I found this message very confusing and misplaced.

10. July 2009 by Amit Gupta
Categories: Internet & Mobile, Marketing & advertising, Mobile | Tags: , , , | 3 comments

Comments (3)

  1. I’ll immediately take hold of your rss feed as I can not to find your e-mail subscription link or newsletter service.
    Do you have any? Please permit me recognize so that I may subscribe.
    Thanks.

  2. Cut down your international mobile expenses by almost 90% with a country-specific Prepaid sim card from Matrix. Enjoy lower call rates, free incoming calls, and experience seamless connectivity.

    Wowtel prepaid simcards available for UK, USA, SWISS, BELGIUM, THAILAND and AUSTRALIA

    Benefits :
    Includes Talk time of 100 minutes (To call India),
    FREE Incoming, (All European countries )
    Wowtel to Wowtel FREE (Initial 10 mins for all local calls except USA)
    No deposit, no hidden charges, no monthly rentals,
    Easy to buy & easy to use,
    Multiple recharge options – Buy online
    No need to return the SIM card

  3. http://wowtel.in :: Wowtel Communications is a Telecom company dedicated to offering mobile solutions that keep you well connected at the lowest rates possible as you travel across the globe. The company is a premium telecommunication service brand from ACI Infocom Limited. ACI Infocom Ltd. Is the pioneer in the Indian IT industry since 1982.

Leave a Reply

Required fields are marked *