Comments on: Why do customer buy our products http://amitguptaz.com/marketing/advertisement/customer-delight/ India, internet , mobile, marketing and life in general Tue, 07 Feb 2012 08:05:11 +0000 hourly 1 http://wordpress.org/?v= By: Saurav Bansal http://amitguptaz.com/marketing/advertisement/customer-delight/#comment-68 Saurav Bansal Sun, 27 Jul 2008 10:58:26 +0000 http://amitguptaz.com/amit-gupta/customer-delight/#comment-68 I agree with Amit on the issue of "Customer Delight", and related issues to it like positive word of mouth, repeat purchase, loyality of customer towards Brand. But is it only this? How can it work without a marketing plan. A sound position must pass the IDU Test: Important to customer? Deliverable by the firm? Unique? I agree with Amit on the issue of “Customer Delight”, and related issues to it like positive word of mouth, repeat purchase, loyality of customer towards Brand.
But is it only this?
How can it work without a marketing plan.
A sound position must pass the IDU Test:
Important to customer?
Deliverable by the firm?
Unique?

]]>