Grow Red Tail with Dabur India

dabur I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents.  It is for child growth or growing tail for your child 🙂

Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiriडाबर लाल तेल’ to appeal to the loyal base and cash on the recall value.

They have done similar excersice for ‘डाबर लाल दंत मंजन’ when it was launched as as a paste variant ‘Dabur Red toothpaste’.

dabur-red

26. May 2009 by Amit Gupta
Categories: Marketing & advertising | Tags: , , , | Leave a comment

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