Grow Red Tail with Dabur India
26 May 2009
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I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. It is for child growth or growing tail for your child 
Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ to appeal to the loyal base and cash on the recall value.
They have done similar excersice for ‘डाबर लाल दंत मंजन’ when it was launched as as a paste variant ‘Dabur Red toothpaste’.
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An internet Product Manager by profession and entreprenuer by heart. Presently working with Times Internet Limited and is responsible for all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
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