Know your customers and the environment in which they operate. At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs. So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business....
An internet Product Manager by profession and entreprenuer by heart. At work I am manages all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
