Makaan Mobile

May 29, 2008
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Makaan Mobile

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs. So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business....

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Makaan Property Show

May 24, 2008
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Hey Last week was very busy. Makaan.com is organizing the first property show in North India. After successful shows in Hyderabad and Pune , saddi Dilli seems to be the best choice. In couple of months there are many more to come across nation. Today was the day one of Delhi Property show. And it was quite a show as the show was simultaneously held at Noida and Gurgaon. I covered both the centers though it become a bit too tiring … So See ya Gud Night  

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Google and Tom Sawyer

May 6, 2008
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Google and Tom Sawyer

You have not heard the famous story of Tom Sawyer  getting his fence painted by Mark Twain. The smart chap get the fence painted by the friends and even get rewarded for it. He makes the painting job felt like the most interesting thing on the planet earth. Now Google has set a perfect example of how to get things done the right way. What better way to get the matching results than getting the indexing done by the end users themselves. Google Image labeler  is a online module where users can tag the images with the words they...

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Long time no see

April 30, 2008
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Last few days were quite busy. So I didn’t get time to write but so much so has happenedd during this time. Phasing out of the Killer blue lines (As if the evil lies in the buses and not the one who drives them), Sacking of KPS Gill (Better late than Never) , Harbhajan slapping Sreesanth (Gentemen’s game @ its best) , Sealing activity begins and what not… But its not that nothing good had happened ISRO has made India proud by launching 10 satellites in orbit creating a new record, RBI is considering on guidlines to enable mobiles...

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Examination Results

April 18, 2008
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Examination Results

I came across an interesting mailer from naukri.com in my inbox and it brings back memories of yesteryears examination results.  March-April has always been the most tense months throughtout life. Since my earliest memories these months will mean loads of tension and sleepless nights. All the hard work & efforts are put on test and then begins the wait for the results…. This agonising wait keep haunting year after year during these months. Earlier it was examination results and now its the annual appraisals. But the most talked about thing remains the same ”Percentage”. How much did you get this year....

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Makaan.com TV Commercial

April 18, 2008
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After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.   There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.   Catch this throughout the telecast of IPL. As of now check this out :

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Google Street Map

April 14, 2008
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Google Street Map

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.  I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of the car standing outside the apartment.    ...

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IPL – Kab Aayega Baap !!!

April 7, 2008
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 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”   Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.   The tempo was build over a period of...

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