Thoughts @ Amit Gupta » Advertisement http://amitguptaz.com India, internet , mobile, marketing and life in general Wed, 18 Jan 2012 10:29:43 +0000 en hourly 1 http://wordpress.org/?v= Why do customer buy our products http://amitguptaz.com/marketing/advertisement/customer-delight/ http://amitguptaz.com/marketing/advertisement/customer-delight/#comments Sun, 27 Jul 2008 09:36:45 +0000 Amit Gupta http://amitguptaz.com/amit-gupta/customer-delight/
  • Makaan Mobile
  • Why I would recommend Flipkart
  • Are Customers Sitting Duck
  • IPL – Kab Aayega Baap !!!
  • Meeting Matt
    • ]]>     Why do customer buy our products?

     

    a) We feel your product is the latest.

    b) We have a best marketing plan.

    c) We have the best solution for the customer need.

     

    Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.

     

    The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

     

    These experiences are used to sell products also. One such beautiful example is recent advertisement of “Reliance Mobile”. Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience.

     

    The storyline is set in a backdrop of temples in high-rise Himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grand mom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

    Great experience. And emotions sell well in India.

    Related posts:

    1. Makaan Mobile
    2. Why I would recommend Flipkart
    3. Are Customers Sitting Duck
    4. IPL – Kab Aayega Baap !!!
    5. Meeting Matt

    ]]>     http://amitguptaz.com/marketing/advertisement/customer-delight/feed/ 1     IPL – Kab Aayega Baap !!! http://amitguptaz.com/india/cricket/ipl-kab-aayega-baap/ http://amitguptaz.com/india/cricket/ipl-kab-aayega-baap/#comments Mon, 07 Apr 2008 17:59:31 +0000 Amit Gupta http://amitguptaz.com/amit-gupta/ipl-kab-aayega-baap/
  • Makaan.com TV Commercial
  • IPL match @ Ferozshah Kotla
  • Why do customer buy our products
    • ]]>      Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”

     

    Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.

     

    The tempo was build over a period of time and viewers’ curiosity was raised to a level that it becomes a talking point among them. Everyone wanted to know “Kaun hai bachcho ka baap”.

     

    Hope the IPL itself also turns out to be equally exciting.

    Related posts:

    1. Makaan.com TV Commercial
    2. IPL match @ Ferozshah Kotla
    3. Why do customer buy our products

    ]]>     http://amitguptaz.com/india/cricket/ipl-kab-aayega-baap/feed/ 0