Cost Per Click better known as CPC advertising is one of the most popular ROI (return on Investment) driven model in online world. Google has build in a complete empire revolving around this model.
This model provides a win-win situation to publishers (websites), ad-networks (like Google, Komli etc) and advertisers (sellers). Advertisers pays to the ad-networks only when a visitor (prospective buyer) clicks on the advertisement (thereby presumed he expresses interest in the advertiser’s services) on the publisher’s website. Thereby justifying the advertising cost as paid by the advertisers. On the …

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.
Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service. 

 
 Can’t ad agencies treat customers in a better way ???
document.getElementById(“post-120-blankimage”).onload();