Tag Archives for Consumer Behaviour

Decoding ALS Ice bucket Challenge


ALS Ice Bucket challenge is getting viral like crazy, Infact people worldwide has donated over $79M to the ALS foundation. But this put me thinking what make it go viral . So I tried to decode this with use of BJ Fogg’s Behavior model. According to this model when people are persuaded to perform a  behavior, then three factors have come together at once:  Motivation, Ability and a Trigger.   Let’s evaluate the challenge for ABILITY of the … Continue reading

26. August 2014 by Amit Gupta
Categories: Gamification | Tags: , | 1 comment