Tag Archives for Consumer Behaviour

Decoding ALS Ice bucket Challenge

ALS Ice Bucket challenge is getting viral like crazy, Infact people worldwide has donated over $79M to the ALS foundation. But this put me thinking what make it go viral . So I tried to decode this with use of BJ Fogg’s Behavior model.… continue reading...

26. August 2014 by Amit Gupta
Categories: Gamification | Tags: , | 1 comment