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	<title>Thoughts @ Amit Gupta &#187; customers</title>
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		<title>Jeff Bezos about Amazon and Zappos</title>
		<link>http://amitguptaz.com/internet-mobile/jeff-bezos-about-amazon-and-zappos/</link>
		<comments>http://amitguptaz.com/internet-mobile/jeff-bezos-about-amazon-and-zappos/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 08:43:32 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Internet & Mobile]]></category>
		<category><![CDATA[Marketing & advertising]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Jeff Bezos]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://amitguptaz.com/?p=576</guid>
		<description><![CDATA[&#8220;Every thing I know&#8221; by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being &#8216;obsessed on customers&#8217;. Source : Youtube Related posts: Everything I Know About Startups by Dharmesh Shah Are Customers Sitting Duck Makaan.com TV [...]
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			<content:encoded><![CDATA[<p>&#8220;Every thing I know&#8221; by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being &#8216;obsessed on customers&#8217;.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="500" height="315" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/-hxX_Q5CnaA&amp;hl=en&amp;fs=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="500" height="315" src="http://www.youtube.com/v/-hxX_Q5CnaA&amp;hl=en&amp;fs=1&amp;border=1" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Source : <a href="http://www.youtube.com/watch?v=-hxX_Q5CnaA" target="_blank">Youtube</a></p>
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</ol></p>]]></content:encoded>
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		<title>Are Customers Sitting Duck</title>
		<link>http://amitguptaz.com/marketing/advertisement/are-customers-sitting-duck/</link>
		<comments>http://amitguptaz.com/marketing/advertisement/are-customers-sitting-duck/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 07:16:04 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Marketing & advertising]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Tata Sky]]></category>

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		<description><![CDATA[ The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers. Horrible is the word, to explain the feeling when you see customers being [...]
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<li><a href='http://amitguptaz.com/internet-mobile/jeff-bezos-about-amazon-and-zappos/' rel='bookmark' title='Jeff Bezos about Amazon and Zappos'>Jeff Bezos about Amazon and Zappos</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Verdana;"><span style="font-size: small;"> </span><span style="font-size: 10pt; mso-bidi-font-size: 12.0pt;"><span style="font-family: Verdana;">The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.</span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">Horrible is the word, to explain the feeling when you see customers being called &#8220;Sitting Ducks&#8221;. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service.</span> </p>
<p><a title="tata.jpg" href="http://amitguptaz.com/wp-content/uploads/2008/08/tata.jpg"><img src="http://amitguptaz.com/wp-content/uploads/2008/08/tata.jpg" alt="tata.jpg" width="452" height="756" /></a></p>
<p> </p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-fareast-font-family: 'Arial Unicode MS'; mso-bidi-font-size: 12.0pt;"> </span><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">Can&#8217;t ad agencies treat customers in a better way ???</span></p>
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</ol></p>]]></content:encoded>
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		<title>How to stop telemarketing calls</title>
		<link>http://amitguptaz.com/internet-mobile/how-to-stop-telemarketing-calls/</link>
		<comments>http://amitguptaz.com/internet-mobile/how-to-stop-telemarketing-calls/#comments</comments>
		<pubDate>Sat, 29 Mar 2008 16:16:07 +0000</pubDate>
		<dc:creator>Amit Gupta</dc:creator>
				<category><![CDATA[Internet & Mobile]]></category>
		<category><![CDATA[Marketing & advertising]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[icici]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[telecalling]]></category>
		<category><![CDATA[telemarketing]]></category>

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		<description><![CDATA[I just come across an Interesting email doing rounds. Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you:    1 After the telemarketer finishes speaking, ask him/her to marry you.    2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you [...]
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</ol>]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">I just come across an Interesting email doing rounds.</span></p>
<p><a title="Telephone" href="http://amitguptaz.com/wp-content/uploads/2008/03/aniphon.gif"><strong><img src="http://amitguptaz.com/wp-content/uploads/2008/03/aniphon.thumbnail.gif" alt="Telephone" align="left" /></strong></a></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; color: black; font-family: Verdana; mso-bidi-font-size: 9.5pt;"><a title="Telephone" href="http://amitguptaz.com/wp-content/uploads/2008/03/aniphon.gif"></a></span><strong></strong><a title="Telephone" href="http://amitguptaz.com/wp-content/uploads/2008/03/aniphon.gif"></a><span style="font-size: 10pt; color: black; font-family: Verdana; mso-bidi-font-size: 9.5pt;"><strong>Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you: </strong></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">1 After the telemarketer finishes speaking, ask him/her to marry you. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoBodyText" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: x-small; font-family: Verdana;">2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back. </span></p>
<p class="MsoBodyText" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: x-small;"><span style="font-family: Verdana;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">3 Ask them to repeat everything they say, several times. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speakerphone while you continue to eat at your leisure. Smack your food loudly and continue with your dinner conversation. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">5 Tell them that all business goes through your agent, and hand the phone to your five-year-old child. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">6 Tell them you are hard of hearing and that they need to speak up&#8230;. louder&#8230; louder&#8230; louder! </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">7 If they start out with, &#8220;How are you today?&#8221;, say &#8220;I&#8217;m so glad you asked, because no one these days seems to care, and I have all these problems&#8230;&#8230;&#8230;&#8230;.&#8221; </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">8 Tell them to speak very slowly because you want to write every word down. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">9 Cry out in surprise, &#8220;Helen, is that you? I&#8217;ve been hoping you&#8217;d call! How is the family?&#8221; When they insist they are not Helen, tell them to stop joking. This works especially well if the telemarketer is really MALE. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">10 Tell the ICICI call center guy to call on your office number &#8211; and give him the HSBC call center number. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 10pt; font-family: Verdana; mso-bidi-font-size: 12.0pt;">TRY THEM OUT&#8230; </span></p>
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