Amit Gupta

Now when i am logging off as a product manager for makaan.com after two and a half year, i am tempted to peep into the past and relive some of the moments that i’ll cherish for life. My session with makaan begins with an email request (typical web 2.0 style) to aditya verma (business head & vp, makaan.com ) and i got the invite to join in the core team to build a real estate portal.

First day @ makaan                         My Laapy
We started out with a small team in a makeshift office in south extn before moving …

Makaan.com conducted a National survey ‘My Vote. My Makaan’ in leading Metros and Tier II cities of India. The survey was conducted on the portal between 22nd to 30th April 2009 and saw participation from over 3563 property seekers nationally.
The survey results can be found at http://makaan.com/electionsurvey. The survey findings were also covered on CNBC Awaaz.

Why do customer buy our products?
 
a) We feel your product is the latest.
b) We have a best marketing plan.
c) We have the best solution for the customer need.
 
Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.
 
The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers …

My fond childhood memories of Chacha chowdhary , Sabu , rocket (Chacha’s pet dog) are back. Chachaji can solve all the problms in the world cauz ”Chacha ka dimaag computer se bhi tez chalta hai” . Watch him in new avtaar making Rajnikant and Mithun da the superstar.
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 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.
So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is …