Thoughts @ Amit Gupta is a blog by Amit Gupta on india, internet , mobile, marketing and life in general. » Makaan

Logging out from makaan.com

Amit Gupta — Thu, 24 Sep 2009 06:32:47 +0000

Now when i am logging off as a product manager for makaan.com after two and a half year, i am tempted to peep into the past and relive some of the moments that i’ll cherish for life. My session with makaan begins with an email request (typical web 2.0 style) to aditya verma (business head & vp, makaan.com ) and i got the invite to join in the core team to build a real estate portal.

First day @ makaan My Laapy

We started out with a small team in a makeshift office in south extn before moving to beautiful building in gurgaon. We started in a typical start-up environment with a daunting task of going commercial in the least possible time. But this gave me a rare opportunity to work and understand every aspect of setting up a new business and felt like an entrepreneur.

The proud moment arrived on August 15, 2007 when we formally launched makaan. I lived so many sweet and sour experiences during my stay with makaan. Few of them become part of my blog and can be read below and rest will stay etched in my memory for ever.

- Offsite visit with makaan tech team (& family) to Chamba, Tehri dam and Mussorie.

- Endless wait in aircrafts for takeoff.
- I become a jealous economy class traveler (I pass it of as austerity).
- Been an alien in my own country.
- I spend a night at airport terminal.
- Completes 1 year @ Makaan
- Offsite to daman with software team
- Launch of makaan mobile application
- Launch of makaan 2.0
- Offsite to karjat with product team

Some more unforgettable moments captured on camera

Team makaan on second anniversary

What next ????

I’ll be logging into the domain of social bookmarking. To know more details keep watching this space or add this page to your favorite (web 1.0 style) or better bookmark this page

Makaan.com property survey on CNBC

Amit Gupta — Wed, 13 May 2009 11:59:17 +0000

Makaan.com conducted a National survey ‘My Vote. My Makaan’ in leading Metros and Tier II cities of India. The survey was conducted on the portal between 22nd to 30th April 2009 and saw participation from over 3563 property seekers nationally.

The survey results can be found at http://makaan.com/electionsurvey. The survey findings were also covered on CNBC Awaaz.

Why do customer buy our products

Amit Gupta — Sun, 27 Jul 2008 09:36:45 +0000

Why do customer buy our products?

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.

The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

These experiences are used to sell products also. One such beautiful example is recent advertisement of “Reliance Mobile”. Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience.

The storyline is set in a backdrop of temples in high-rise Himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grand mom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience. And emotions sell well in India.

Makaan Chowdhary

Amit Gupta — Sun, 20 Jul 2008 07:14:12 +0000

My fond childhood memories of Chacha chowdhary , Sabu , rocket (Chacha’s pet dog) are back. Chachaji can solve all the problms in the world cauz ”Chacha ka dimaag computer se bhi tez chalta hai” . Watch him in new avtaar making Rajnikant and Mithun da the superstar.

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Makaan Mobile

Amit Gupta — Thu, 29 May 2008 10:33:45 +0000

Know your customers and the environment in which they operate. At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.

So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business. So through Makaan Mobile benefits internet is brought to people with no access of Internet.

Makaan Mobile application is a First SMS based application which enable property provider to advertise for the property and recieve responses directly to his mobile. The application also manages all the listings and the responses of the advertiser.

To know more about Makaan Mobile visit www.makaan.com/mobile . This application is supported on all GSM networks in India. You can also download the application from the link below :