"You will be back . we guarantee it " - Just above the return policy :)
Posts Tagged ‘ Marketing & advertising ’
What is QR code
There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year. So what is QR code ? By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can be decoded or read by Bar code reader and mobile phones. Qr code can be used to add contacts to list, display text, image or open a webpage by connecting to mobile web. All mobile platform supports QR code by native applications or multiple free...
Safeguard your SIM card against misuse
There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU). The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have I managed this. Follow these simple rules to avoid...
Grow Red Tail with Dabur India
I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. It is for child growth or growing tail for your child Dabur could have aptly named it as ‘Dabur red Oil’ and also retained the name in devnagiri ‘डाबर लाल तेल’ to appeal to the loyal base and cash on the recall value. They have done similar excersice for ‘डाबर लाल दंत मंजन’ when it was...
How to stop telemarketing calls
I just come across an Interesting email doing rounds. Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you: 1 After the telemarketer finishes speaking, ask him/her to marry you. 2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back. 3 Ask them to repeat everything they say, several times. 4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speakerphone while you continue to...
About Amit Gupta
An internet Product Manager by profession and entreprenuer by heart. At work I am manages all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
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