Amit Gupta

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.

So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business. So through Makaan Mobile benefits internet is brought to people with no access of Internet.

Makaan Mobile application is a First SMS based application which enable property provider to advertise for the property and recieve responses directly to his mobile. The application also manages all the listings and the responses of the advertiser.

To know more about Makaan Mobile visit  www.makaan.com/mobile . This application is supported on all GSM networks in India. You can also download the application from the link below :

This day 10 years ago, I owned something which to many was of no use. I got myself an e-mail id. Though now I am maried to gmail but my first love is my hotmail id  “yaaden at hotmail dot com.

10 years ago people used to ask me , who will send you an email. Only handful of people used to have internet connections in India and I remember paying Rs2/min ($1.25/ Hour) to access the internet from cyber cafes. And set was simple 4-5 machines getting the internet feed from a single dial-up. It used to take me 20 min to check my mail account.The email on the CV used to be the most decorative thing at that time.

Now 10 years down, the way we communcate and interact has changed. Internet as a medium is access to a lot more population. People are using the medium for things which may not be thinkable even few years back.

I always wanted to be part of the internet revolution which has changed our lives. I wanted to create something which will bring internet closer to people. Today I am proud to work as a Product Manager with People interactive ,one of the leading Internet organization of the country. I have seen Makaan.com (A real estate portal) the latest venture of my organization taking shape in last one year. This has given me a feeling of empowerment of creating a online product which is making life simpler for the world.