Amit Gupta

No where , I was very much around but again busy with some upgradation and imrovement work on Makaan.com. I have been hearing and experiencing much about web 2.0 and the rub of effect was evident to come on Makaan.com  So Makaan.com member backend is now been changed and made more action oriented and user focused.
We have tried to reduce the umber of clicks to do activities and all the relevant information is available upfront to the user. Action buttons are more prominent and sytem prompt the user about possible actions …

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.
So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is …

Hey Last week was very busy. Makaan.com is organizing the first property show in North India. After successful shows in Hyderabad and Pune , saddi Dilli seems to be the best choice. In couple of months there are many more to come across nation.
Today was the day one of Delhi Property show. And it was quite a show as the show was simultaneously held at Noida and Gurgaon. I covered both the centers though it become a bit too tiring … So See ya Gud Night  

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.
 
There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.
 
Catch this throughout the telecast of IPL. As of now check this out :

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.
 I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of …