Thoughts @ Amit Gupta » Property

Where have I Been ???

Amit Gupta — Sat, 14 Jun 2008 10:15:53 +0000

No where , I was very much around but again busy with some upgradation and imrovement work on Makaan.com. I have been hearing and experiencing much about web 2.0 and the rub of effect was evident to come on Makaan.com So Makaan.com member backend is now been changed and made more action oriented and user focused.

We have tried to reduce the umber of clicks to do activities and all the relevant information is available upfront to the user. Action buttons are more prominent and sytem prompt the user about possible actions intelligently. There are many more changes to come and will keep me busy for some more time….

BTW Pappu paas ho gaya (Pls read my previous post).

Makaan Mobile

Amit Gupta — Thu, 29 May 2008 10:33:45 +0000

Know your customers and the environment in which they operate. At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.

So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business. So through Makaan Mobile benefits internet is brought to people with no access of Internet.

Makaan Mobile application is a First SMS based application which enable property provider to advertise for the property and recieve responses directly to his mobile. The application also manages all the listings and the responses of the advertiser.

To know more about Makaan Mobile visit www.makaan.com/mobile . This application is supported on all GSM networks in India. You can also download the application from the link below :

Makaan Property Show

Amit Gupta — Sat, 24 May 2008 16:10:20 +0000

Hey Last week was very busy. Makaan.com is organizing the first property show in North India. After successful shows in Hyderabad and Pune , saddi Dilli seems to be the best choice. In couple of months there are many more to come across nation.

Today was the day one of Delhi Property show. And it was quite a show as the show was simultaneously held at Noida and Gurgaon. I covered both the centers though it become a bit too tiring … So See ya Gud Night

Makaan.com TV Commercial

Amit Gupta — Fri, 18 Apr 2008 16:43:18 +0000

After 7 months of launch makaan.com has come out with a TVC. And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.

There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor. This commercial has a very peppy and hummable background score.

Catch this throughout the telecast of IPL. As of now check this out :

Google Street Map

Amit Gupta — Mon, 14 Apr 2008 13:00:56 +0000

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.

I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of the car standing outside the apartment.

Now that’s taking property to your desktop literally. Though I am a staunch follower and devotee of Google but this feature has put me in thinking mode. You can put image of your house on site for sale but how can we allow anyone to peep into neighbors house. Say in the ad below the house no. 510 on sale is and we can zoom to the balcony of House No 511.

To me that is a bit too much. There need to be limit to this invasion of privacy.