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Jeff Bezos about Amazon and Zappos

“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of  being ‘obsessed on customers’.

Source : Youtube

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Are Customers Sitting Duck

August 29th, 2008 | No Comments | Posted in Advertisement, Marketing & advertising

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.

Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service. 

tata.jpg

 

 Can’t ad agencies treat customers in a better way ???

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How to stop telemarketing calls

March 29th, 2008 | 1 Comment | Posted in Internet & Mobile, Marketing & advertising

I just come across an Interesting email doing rounds.

Telephone

Ten ways to stop those credit card sales, mobile companies, insurance calls from irritating you: 

 

1 After the telemarketer finishes speaking, ask him/her to marry you. 

 

2 Tell the telemarketer you are busy at the moment, and ask him/her, if he/she will give you his/her home phone number so you can call him/her back. 

 

3 Ask them to repeat everything they say, several times. 

 

4 Tell them it is dinnertime, BUT ask if they would please hold. Put them on your speakerphone while you continue to eat at your leisure. Smack your food loudly and continue with your dinner conversation. 

 

5 Tell them that all business goes through your agent, and hand the phone to your five-year-old child. 

 

6 Tell them you are hard of hearing and that they need to speak up…. louder… louder… louder! 

 

7 If they start out with, “How are you today?”, say “I’m so glad you asked, because no one these days seems to care, and I have all these problems………….” 

 

8 Tell them to speak very slowly because you want to write every word down. 

 

9 Cry out in surprise, “Helen, is that you? I’ve been hoping you’d call! How is the family?” When they insist they are not Helen, tell them to stop joking. This works especially well if the telemarketer is really MALE. 

 

10 Tell the ICICI call center guy to call on your office number – and give him the HSBC call center number. 

 

TRY THEM OUT… 

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