Amit Gupta

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.

So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business. So through Makaan Mobile benefits internet is brought to people with no access of Internet.

Makaan Mobile application is a First SMS based application which enable property provider to advertise for the property and recieve responses directly to his mobile. The application also manages all the listings and the responses of the advertiser.

To know more about Makaan Mobile visit  www.makaan.com/mobile . This application is supported on all GSM networks in India. You can also download the application from the link below :

Hey Last week was very busy. Makaan.com is organizing the first property show in North India. After successful shows in Hyderabad and Pune , saddi Dilli seems to be the best choice. In couple of months there are many more to come across nation.

Today was the day one of Delhi Property show. And it was quite a show as the show was simultaneously held at Noida and Gurgaon. I covered both the centers though it become a bit too tiring … So See ya Gud Night  

You have not heard the famous story of Tom Sawyer  getting his fence painted by Mark Twain. The smart chap get the fence painted by the friends and even get rewarded for it. He makes the painting job felt like the most interesting thing on the planet earth.

Now Google has set a perfect example of how to get things done the right way. What better way to get the matching results than getting the indexing done by the end users themselves.

Google Image labeler  is a online module where users can tag the images with the words they feel most appropriate. The module works like a time bound game where users are paired as a team and they earn points on matching tags. (Amazing isn’t it , you get agreement from two different unknown users and time bound activity ensures top of the mind tagging).

Google will use these tags to throw the image search results. This will certainly help in generating most relevant search results. Good Going Google…