Why do customer buy our products? a) We feel your product is the latest. b) We have a best marketing plan. c) We have the best solution for the customer need. Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted. The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at...
Posts Tagged ‘ Advertisement ’
IPL – Kab Aayega Baap !!!
Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap” Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League. Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection. The tempo was build over a period of...
About Amit Gupta
An internet Product Manager by profession and entreprenuer by heart. At work I am manages all stages of the product lifecycle from conceptualization, initiation, development & monitoring of new product development.
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