Amit Gupta

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.

So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is a integral business requirement of people in property business. So through Makaan Mobile benefits internet is brought to people with no access of Internet.

Makaan Mobile application is a First SMS based application which enable property provider to advertise for the property and recieve responses directly to his mobile. The application also manages all the listings and the responses of the advertiser.

To know more about Makaan Mobile visit  www.makaan.com/mobile . This application is supported on all GSM networks in India. You can also download the application from the link below :

 After 7 months of launch makaan.com has come out with a TVC.  And as associated sponser to the Extra Innings during  IPL I hope Makaan will generate loads of brand recall.

What make this commercial stand out is not only the very well executed performance of animated Mouse Character and human actor but also the lyrics and the hummable music.

Check it out ….

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.

 I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of the car standing outside the apartment.

Now that’s taking property to your desktop literally. Though I am a staunch follower and devotee of Google but this feature has put me in thinking mode. You can put image of your house on site for sale but how can we allow anyone to peep into neighbors house. Say in the ad below the house no. 510 on sale is and we can zoom to the balcony of House No 511.

To me that is a bit too much. There need to be limit to this invasion of privacy.