Amit Gupta

Now when i am logging off as a product manager for makaan.com after two and a half year, i am tempted to peep into the past and relive some of the moments that i’ll cherish for life. My session with makaan begins with an email request (typical web 2.0 style) to aditya verma (business head & vp, makaan.com ) and i got the invite to join in the core team to build a real estate portal.

First day @ makaan                         My Laapy
We started out with a small team in a makeshift office in south extn before moving …

Makaan.com conducted a National survey ‘My Vote. My Makaan’ in leading Metros and Tier II cities of India. The survey was conducted on the portal between 22nd to 30th April 2009 and saw participation from over 3563 property seekers nationally.
The survey results can be found at http://makaan.com/electionsurvey. The survey findings were also covered on CNBC Awaaz.

 Know your customers and the environment in which they operate.  At Makaan we found out that our customers (property providers) are not very tech-savvy and don’t have regular internet access, infact only little fraction of our total customer universe are internet friendly. But the irony is that thier customers (Property seekers) are more and more depends on new age mediums for the needs.
So the challange was to build a product which will bridge this gap and property seeker & providers can be brought closer. The answer was in mobile phone which is …

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.
 
There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.
 
Catch this throughout the telecast of IPL. As of now check this out :

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.
 I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of …