Amit Gupta

Why do customer buy our products ?

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

Obviously C, customers buys our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments  where the customer feels delighted.

The delight come from the “experiences ” we give to the customers and not the product. The experience at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

 These experience are used to sell products also. One sch beautiful example is “Reliance Mobile” . Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience. The storyline is set in a backdrop of temples in highrise himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grandmom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience.

My fond childhood memories of Chacha chowdhary , Sabu , rocket (Chacha’s pet dog) are back. Chachaji can solve all the problms in the world cauz ”Chacha ka dimaag computer se bhi tez chalta hai” . Watch him in new avtaar making Rajnikant and Mithun da the superstar.    

I have just checked out Internet Explorer 8 Beta 1 version and Firefox3. I would not be comparing them but there are certain new feature I liked about both of them.

But the most exciting feature to me is Actiities in IE8. I lets to do certain activities on the webpage you are working on. Its like talking to many other application from one page (uff.. internet making me lazzy and more demanding every day).  Though the application integrated are few but all are worth mentioning.

See how useful a Live Map application can be for a real estate site. No clicks , No tabs and you get what you want. I have tried looking for Noida and a map was there (That too fairly close).

 There are many more activities which can be done on a click like Google search , Blogging with Live Space and define with Encarta.  Microsoft keep exploring…..