Thoughts @ Amit Gupta

10 Years of Google

Many many happy returns of the day.  Google always stands for innovation and usability. I wish you many more successful and innovative products. 

 

 

Tags: 10 years of googling, Birthday, Browser, Google, internet

Google Chrome – First look

I have downloaded  Google chrome today. I am impressed in the first glance. Though it will take some more time to understand how will the brower perform. BUt few features which make it stands out are ;

a) Neat and clean look : A new browsing experience and the window seems to gain that extra screen space. The tabs and search bar are intelligently integrated in the browser. Every pixel is optimally utilized.  

b) One stop shop : Search , Address bar, suggestive search all integrated in one box. Google makes me LAZZZZY

c) Most visited site : Hmmm… nice tool. I would not say amazing but useful (advertisers will love google for this) 

d) Browsing history : Smart way to display  history along with time of visit.

More to come ….

Tags: 'google chrome', Amit, chrome, Google

First Step

I have taken a baby step owards fulfilling my dream !!!

Tags: Amit, Dreams

Are Customers Sitting Duck

 The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers.

Horrible is the word, to explain the feeling when you see customers being called “Sitting Ducks”. I just came across an emailer from Tata Sky targeted at advertisers for their DTH service. 

 

 Can’t ad agencies treat customers in a better way ???

Tags: Advertising, customers, Tata Sky

Product offsite at Karjat (Mumbai)

Off-sites trainings are fun and this is my second off-site training camp in People Interactive within six months. Now this is advantage of managing multiple portfolios and slogging.  I got to go out with both software and product offsite to take break from work at makaan.

My last visit to Daman with software team was close to sea and this one at beautiful Karjat near Mumbai. The weather was awesome and it almost rained for our entire stay at karjat.

We had a training, presentations, Jam session, treasure hunt all squeezed within two short days. We were literally awake for two days.

This is a very memorable trip for me to Mumbai itself also. After so long I really got the chance to out and see mumbai city. Before this mumbai to me was only our office and road to airport. This time round Me and my team decided to extend our stay in city for a day more.

Our city tour in taxi include visit to Sidhivinayak, Hazi Ali, Gateway of India, Marine drive and Nariman point.

Waiting at airport for the flight back to Delhi. The guy with lappy is me tring to finish this post

Tags: Daman, fun, Gateway of India, Job, karjat, Mumbai, Product, Rivergate resort, Travel

Down with viral

This week has left me weak … this is not what extended weekend are meant to be. Still recovering from the pangs of deadly viral. High fever has forced me to stay indoors and eat very little (surviving on mostly liquid died). Even now as fever is gone , there is a feeling of weakness. 

So after a long time, I am looking forward to Monday. Hope I recover fully to resume work. 

Tags: fever, health, Monday

At last this works

Thanks mayank to bring my site back to life (though the site was down because of him only).  There is so much happened in last 15 days.

a) I have an fantabulous offsite @ riverside resort , Karjat near Mumbai (Amazing place , will upload pics soon)

b) India lost the test to Srilanka

c) Olympics kicked off in China on 08.08.08 and icing on the cake being India winning first individual gold @ olympics (Abhinav Bindra made us all proud by winning a gold)

Tags: Cricket, karjat, Mumbai, olympics, Resort

Why do customer buy our products

Why do customer buy our products?

 

a) We feel your product is the latest.

b) We have a best marketing plan.

c) We have the best solution for the customer need.

 

Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting their need. We should strive to not only meet but exceed customer’s expectations. And while doing so there are moments where the customer feels delighted.

 

The delight come from the “experiences ” we give to the customers and not the product. The experience offered to customers at every stage of product and sales cycle. This may come from things as simple as speaking to the customer about his experience with the product and getting his viewpoint to improve the product.

 

These experiences are used to sell products also. One such beautiful example is recent advertisement of “Reliance Mobile”. Amazing execution of the advertisement has translated a simple message of wider connectivity in a soul touching experience.

 

The storyline is set in a backdrop of temples in high-rise Himalayas. A couple is praying for the whole family and suddenly the lady realizes something… Calls up the dadi (Grand mom) and let her hear the sound of temple bells. This is a divine experience for the dadi and she feels like being present right there in the temple.

Great experience. And emotions sell well in India.

Tags: Advertisement, Makaan, Reliance