Internet & Mobile, Makaan.com »

[24 May 2008 | No Comment | 28 views]

Hey Last week was very busy. Makaan.com is organizing the first property show in North India. After successful shows in Hyderabad and Pune , saddi Dilli seems to be the best choice. In couple of months there are many more to come across nation.
Today was the day one of Delhi Property show. And it was quite a show as the show was simultaneously held at Noida and Gurgaon. I covered both the centers though it become a bit too tiring … So See ya Gud Night  
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Google, Internet & Mobile »

[6 May 2008 | No Comment | 5 views]

You have not heard the famous story of Tom Sawyer  getting his fence painted by Mark Twain. The smart chap get the fence painted by the friends and even get rewarded for it. He makes the painting job felt like the most interesting thing on the planet earth.
Now Google has set a perfect example of how to get things done the right way. What better way to get the matching results than getting the indexing done by the end users themselves.
Google Image labeler  is a online module where users can …

Me , my family & life »

[30 Apr 2008 | No Comment | 2 views]

Last few days were quite busy. So I didn’t get time to write but so much so has happenedd during this time.
Phasing out of the Killer blue lines (As if the evil lies in the buses and not the one who drives them), Sacking of KPS Gill (Better late than Never) , Harbhajan slapping Sreesanth (Gentemen’s game @ its best) , Sealing activity begins and what not…
But its not that nothing good had happened ISRO has made India proud by launching 10 satellites in orbit creating a new record, RBI …

Me , my family & life »

[18 Apr 2008 | One Comment | 9 views]

I came across an interesting mailer from naukri.com in my inbox and it brings back memories of yesteryears examination results.

 March-April has always been the most tense months throughtout life. Since my earliest memories these months will mean loads of tension and sleepless nights. All the hard work & efforts are put on test and then begins the wait for the results….
This agonising wait keep haunting year after year during these months. Earlier it was examination results and now its the annual appraisals. But the most talked about thing remains the same ”Percentage”. …

Advertisement, Internet & Mobile, Makaan.com, Marketing & advertising »

[18 Apr 2008 | No Comment | 20 views]

After 7 months of launch makaan.com has come out with a TVC.  And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.
 
There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor.  This commercial has a very peppy and hummable background score.
 
Catch this throughout the telecast of IPL. As of now check this out :

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Google, Internet & Mobile »

[14 Apr 2008 | One Comment | 42 views]

Jinke ghar sheeshe ke hote hain, unhe kapde parde daal kar badalne chahiye (One who have glass windows, should put curtains before changing the cloths.). Now you have all the more reason to fear. Google has ventured into street map and to what precision.
 I was just exploring trulia (A real estate portal) who have implemented the Google street Maps. I clicked on the sample map provided on the homepage for San Fransisco. I was amazed to see the details of the streets. I can actually read the number plate of …

Advertisement, Cricket, Marketing & advertising »

[7 Apr 2008 | No Comment | 6 views]

 Kab aayega ranjan aur mano ka baap! There is an extensive and long search for ranjan and mano for their baap. After a long wait of 8 years and endless taunting of people their mother attempts suicide. Suddenly we discovered who is “mano-ranjan ka baap”
 
Hilarious and simply brilliant is how I would describe latest commercial of DLF – Indian Premier League.  Agency has successfully married the two biggest religion of nation Cricket and Bollywood in this one script. The advertisement not only has brilliant story line but also executed to the perfection.
 
The tempo …