Safeguard your SIM card against misuse

There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU).

The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have recd two such calls since morning. Good I have recieved two call in morning itself and now I can chill (My average incoming telesales call stands at 2). I am sure you want to know how have I managed this. Follow these simple rules to avoid telemarketing calls.    

‘Amit Gupta : With the amount of free numbers offered by Idea cellular. It seems I can run a telephone exchange.Tell them I am happy in my job’     via my facebook and twitter update.

On other hand, marketing team is generating demand for new sim card in very innovative way. My latest bill from Vodafone displayed the  ‘SMART’ way of safeguarding sim cards in 3 easy steps (This is the most prominent and colorful element on the page).

1) Go to nearest Store
2) Break the card in two
3) Hand it over to store employee

and then what…get a new sim card or connection 😉 Can’t believe what is the message Vodafone is trying to deliver with this creative.  I found this message very confusing and misplaced.