Browsing
Category: Marketing & advertising
no expert comments, just few observations.
-
Why and How to create Branded Content
Advertising has been the most preferred and important medium of selling products. It has evolved and adapted to the new technologies & communication medium over the period of time. But in recent times marketers, especially digital marketers are finding it hard to reach and communicate to the target audience in an effective way with traditional advertising.…
-
Signs of India
“You will be back . we guarantee it ” – Just above the return policy 🙂
-
What is QR code
There is so much buzz around the QR code recently. Frankly I initially thought its some feature available with Blackberry phone , when I purchased one last year. So what is QR code ? By definition its Quick Response Code and look like a square bar code. The information stored on the QR code can…
-
Jeff Bezos about Amazon and Zappos
“Every thing I know” by Jeff Bezos (Founder Amazon.com). This is an exellent presentation about Amazon and Zappos but hold true for any organization specially startups. This also highlights the advantages of being ‘obsessed on customers’. Source : Youtube
-
Safeguard your SIM card against misuse
There seems to be a perfect synergy in the marketing and sales department of cellular companies. Both departments are supplementing each other in growing the subscriber base (And possibly redcuing ARPU). The telesales ladies pushes hard to sell complementary ‘Golden’, ‘Platinum’ and matching/similar numbers to your current Mobile number in ever sweet voice. I have…
-
Grow Red Tail with Dabur India
I clicked this at a medical store market today. I was totally amused at branding of the baby product from Dabur India. Now what on the earth product called ‘Dabur Lal Tail’ from the Ayurvedic Expert for babies would convey to the parents. It is for child growth or growing tail for your child 🙂…
-
My nephew voted today
This election season all the non-pappu population on country got their figure marked and proved that common men (no offence to all the women out there) has the ultimate say in democracy. Today is the day for generation next to go out get the mark. I am proud of my nephew (Kavya), he voted…
-
Confession – Love you Maggi
Oh man … It’s 25 years or Silver Jubilee of our first meeting. I still remember the day when you entered my life. We met at my school. You wore bright yellow with strokes of red. And on our very first date, I brought you to my home to meet mom (It wasn’t infatuation, I…
-
The Seagate FreeAgent and I Contest
There is a interesting contest running on Indian Blog and new Media Society http://ibnms.com/2009/03/03/seagate-contest/#more-31 . The Contest You have to write a blog entry on the following topic: Seagate FreeAgent Family and I: What would be the most creative use I could put it to if I had one? And what would I expect from Seagate’s…
-
Abuse of Cost Per Click (CPC) Marketing?
Cost Per Click better known as CPC advertising is one of the most popular ROI (return on Investment) driven model in online world. Google has build in a complete empire revolving around this model. This model provides a win-win situation to publishers (websites), ad-networks (like Google, Komli etc) and advertisers (sellers). Advertisers pays to the…
-
Are Customers Sitting Duck
The mailer gives a feeling how the organization feels about their subscribers, who pays monthly subscription to be part of the network. They are just addition to growing number of sitting ducks for TATA Sky who can be easily targeted by the advertisers. Horrible is the word, to explain the feeling when you see customers being…
-
Why do customer buy our products
Why do customer buy our products? a) We feel your product is the latest. b) We have a best marketing plan. c) We have the best solution for the customer need. Obviously C, customers buy our product not for any other reason. Customers will be happy and keeping come back to us if we keep meeting…