Talent Search 2.0

Every child has heard this umpteen times. Every time there is a guest parents insist child to recite a poem or sing a song. A latest song hummed by the child makes parents proud of their child’s talent. Child gets rewarded through lots of praises. Now the stage has grown and children perform in front of live and TV audience. Various talent hunt shows has make this bigger than ever and the rewards has grown too. Few days back , one such show held a finale at where contestants performed and whole nation seemed to vote for them. The winner takes 20 laks of cash, a brand new car. Now that’s something really big for a teenager. Infact the youngest winner who takes 10 laks as reward was not even in his teens. Its amazing to see the talent getting rewarded in style.

08. March 2008 by Amit Gupta
Categories: India Insight & Beyond, Marketing & advertising | Tags: , | Leave a comment

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