After 7 months of launch makaan.com has come out with a TVC. And as an associated sponsor to the Extra Innings during IPL. I hope Makaan will generate loads of brand recall.
There are various factors what make this commercial stand out including a very well executed and co-ordinated performance of animated Mouse Character and human actor. There are various factors that make this commercial stand out including a very well executed and coordinated performance of an animated Mouse and a human actor.
The producer, Bilawal Singh Thakar said, “it was an extremely challenging and a fulfilling project. We were attempting to integrate an animated character in live action, one of the first commercials to achieve it wholly in India. Working closely with a highly skilled CG team and starting on the drawing board to create the mouse was exciting, pre-production itself spanned several weeks. I am grateful to the team at makaan.com – Mr. Anupam Mittal, Mr. Aditya Verma and Mr. Puneet Goyal for believing in us and giving us the creative freedom to bring this baby to life.” The commercial was shot at multiple locations over 4 days in Mumbai and Delhi NCR. The VFX and animation phase took over 3 months to complete. It also has a very peppy and hummable jingle.
Catch this throughout the telecast of IPL. As of now check this out :
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