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Author: Amit Gupta
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Why and How to create Branded Content
Advertising has been the most preferred and important medium of selling products. It has evolved and adapted to the new technologies & communication medium over the period of time. But in recent times marketers, especially digital marketers are finding it hard to reach and communicate to the target audience in an effective way with traditional advertising.…
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7 Management lessons from Games of Throne
Game of Thrones, a TV show on HBO based on based on the book series “A Song of Ice and Fire” by George R. R. Martin has captured the imaginations of millions across the globe. Here are few lessons in business management & strategy, I interpreted and tried to adopt in real corporate life, from some of…
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Uber Tujhe Mujhpe Bharosa Nai Kya
Dear Uber, Thanks for bringing the comfort (well, at-least the cost advantage) of shared ride in our lives. Your payment integration with PayTM has also taken care of “Khulle paise nahin hai” and obviously a big support to cashless economy. I also love to pay for transactions transactions and have my PayTM wallet linked. And…
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Coolest co-working space in gurgaon
Few days back, I met Aditya my mentor, friend & guide for more than a decade, for a very special reason. Before I reveal it to you, just think of Google, Facebook, Microsoft and what is the first thing that come to your mind. Yes! These companies have awesome offices with great ambience & free food on…
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“Remember to Forgot” on Login Screen -Vistara Mobile App
Hey Vistara, I am all ready to fly the new feeling. Downloaded the Vistara App from play store for web check-in or should I say App Check-in. I failed at the first step. I have no clue on the username / Pin combination. There is already a long list of username/ passwords occupying space in my…
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Consistent UX across Web & App is hygiene
Being intuitive and having a simple learning curve is a big win for any product. As a user we keeps on moving across platform (web & apps) and screens. Having a seamless and consistent UX across all platform should be part of basic hygiene. It is more so important in case of transactional products. I had a totally different experience with Zopnow…
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Human Behaviour & Friendship
Today was just another hot day with temperature 43° C which feel like 50°C till one of the whatsapp group starts buzzing. And I realise that there some bigger fire which is contributing to today’s heat. CBSE declare the result for class XII for year 2016 which is a milestone in a student’s life in our…
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Why I Deactivated My Facebook Account
OMG ! 9 years on Facebook. It all started with a simple update “is downloading i/e 8.1” , I mean really IE even it’s year 2008. But that also means orkut account was still active and testimonials were “THE” thing. But there were “no friends” and then Zynga launched Farmville. Farmville to Facebook was like talking tom or…
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Pehle App – Mobile First
Eer kahen chalo app banayen Bir kahen chalo app banayen Patte kahen chalo app banayen Hum kahaa chalo hama’o apni app banayen Here’s a baby step in the world of personal app https://goo.gl/4eWHBQ
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Unsung heroes of online shopping
GOSF (Great Online Shopping festival) promoted by Google served as India’s version of cyber Monday which brought a continuous three-day shopping frenzy for Indian online shoppers. There were close to 450 participant and some interesting participants were from very unconventional sectors including Two Wheelers and Housing though the poster boy of Indian eCommerce industry Flipkart didn’t join the…
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Decoding ALS Ice bucket Challenge
ALS Ice Bucket challenge is getting viral like crazy, Infact people worldwide has donated over $79M to the ALS foundation. But this put me thinking what make it go viral . So I tried to decode this with use of BJ Fogg’s Behavior model. According to this model when people are persuaded to perform a behavior, then three…
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Removal of HP (hypothecation) from RC in Gurgaon
Car Loan Paid ! What a relief and now the next big thing is the removal of hypothecation from the RC and really own the car :). This calls for a visit to the RTO office or in this case eSeva kendra situated at the ground floor of Mini Secretariat, Rajiv Chowk, Gurgaon Just remember…